Franchise PR
Everyone is allowed a niche, an area of their job they particularly love and mine is Franchise PR. Whilst working for another agency I gained experience of working with some of the biggest brands in the franchise industryand now, under the Big Red Box PR banner I have had pleasure working with Wilkins Chimney Sweep, Alex Clark Lettings Franchise, Wagging Tails,Musical Minis, Tatty Bumpkin, Owen White Solicitors, Cafe2U, ServiceMaster Clean and Merry Maids.
Naturally I have built good relationships with the key journalists in this sector, frequently being asked to submit advice pieces to leading trade magazines. My experience means I understand exactly what they need when writing case studies, features or advertorial copy. I also know what makes a good story for the local press and will bring plenty of suggestions for raising franchisee and franchisor profile to the table. Below are two pieces written for leading publications.
Naturally I have built good relationships with the key journalists in this sector, frequently being asked to submit advice pieces to leading trade magazines. My experience means I understand exactly what they need when writing case studies, features or advertorial copy. I also know what makes a good story for the local press and will bring plenty of suggestions for raising franchisee and franchisor profile to the table. Below are two pieces written for leading publications.
I will of course also look at introducing social media into the mix, be it just for the franchisor or for all the franchisees as well. I can offer franchisees training to help them promote their own businesses or, if preferred, can take over all social media output for the group. The choice is yours.
EWIF (Encouraging Women into Franchising)
In September 2012 I was delighted to be made co chair of EWIF (Encouraging Women into Franchising) and together with client and co chair Louise Harris from Wilkins Chimney Sweep we instigated the regionalism of the organisation and the building of a brand new website.
Get in touch
If you would like to meet up for an obligation free chat on how I might be able to help your franchise then please do get in touch