What is PR?
‘Public relations is about reputation - the result of what you do, what you say and what others say about you. It is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.’ (www.cipr.co.uk)
Beautifully said the CIPR, beautifully said.
Luckily for my clients I'm passionate about PR and they seem to think I'm pretty good at delivering it too. Let’s put the fluff aside for a moment. PR is nothing without a strategy and I do nothing without planning it first.
Initially I'll produce an audit of your business to look at what PR you’ve been doing, if any and the results you’ve achieved. I'll sit down with you to define what it is you want to achieve from PR, then we’ll look at your competitors to see what they’re up to. You think Mercedes don’t keep a close eye on Audi? Finally I'll produce a 6-12 month plan of action to achieve your PR goals, employing a variety of methods from national and local press releases to relevant trade magazine features, from events and awards to charitable support and a full social media campaign including videos and blogs.
I take media relations very seriously and have spent years developing relationships with journalists across the country. Some people forget that it’s a person on the end of that email address. I don’t. I ring them, I talk to them, I get to know them and when the time comes I make their lives easier by delivering well written, relevant copy, with high res professional images before the deadline. Click here to see some of the coverage I have achieved.
Good planning ensures everyone knows what’s happening and I never go over the allocated budget and of course, I always leave room for those unexpected opportunities that pop up every now and then. I'll review the plan with you every month to make sure we’re all happy with the direction we’re going in and the results we’re achieving.
I have experience across a myriad of diverse sectors including:
· Franchise Operations
· Information Security Consultants
· IT support specialists
· Brand Recognition Products
· Children's Computer Classes
· Sign and Print Producers
· Children's Day Nurseries
· Woodland Burial Cemeteries
· Interior Designers
· Hotel and Spa Operators
Dental Implant Surgeries
· Travel Health Organisers
. Wealth Management Consultants
. Online Marketing Organisations
. Lettings Agencies
. Chimney Sweeps
. Corporate and Residential Cleaning companies
.Mobile Coffee Vendors
. Facilities Management Companies
Your industry/sector not on this list? Don’t worry, our skills are transferable across the board; we work locally and nationally and love a new challenge..